With over 41 years of experience delivering precision signage and vehicle wrap solutions across Canada, Auto Trim DESIGN is trusted by businesses to bring their brand to life with accuracy, consistency, and care. That’s why Webber, a Ferrovial company and part of North America’s leading infrastructure group, partnered with us to brand a large fleet of highway maintenance vehicles in Ontario. This project required not only flawless brand execution but strict compliance with the Ministry of Transportation’s (MTO) reflectivity standards to ensure safety on the road.
Reflective materials used on highway maintenance vehicles must meet exacting specifications. If the material is too reflective, it can cause glare and pose safety risks; if it is too dim, it fails to meet visibility standards. Ensuring the correct level of reflectivity across a large and diverse fleet was therefore a critical objective.
In addition, during the early stages of production, we encountered a technical obstacle: the reflective vinyl was not adhering uniformly on certain vehicle surfaces. This posed an additional technical challenge, as long-term durability is essential for vehicles exposed to continuous wear, weather, and road conditions.
Leveraging our technical experience and material knowledge, we developed a solution-focused approach to meet regulatory compliance and ensure application quality. We began by consulting Ontario’s Book 7 guidelines to verify that our materials and processes aligned with MTO standards. In collaboration with the client, we sourced and tested approved reflective films that balanced brightness, legibility, and durability.
To solve the adhesion issue, we introduced a post-heating technique during installation, improving surface bonding and extending the product’s performance life under tough conditions.
Despite the tight timeline and integration with Webber’s broader vehicle rollout, we completed the first wave of installations on schedule and within budget. Our agile logistics team and mobile technicians played a key role in delivering high-quality results.
This project demonstrates our ability to manage technically demanding branding solutions with precision and compliance, helping clients like Webber maintain safety, visibility, and a cohesive brand image across their active fleet.
