At Auto Trim DESIGN, we specialize in fleet branding and corporate image management, providing businesses with customized solutions to ensure consistent, professional brand visibility. Recognizing our expertise, we were selected by Avenir Energy, a leading Canadian propane supplier, to manage an ambitious nationwide rebranding project from Vancouver Island to Newfoundland and the territories.
This initiative is crucial for Avenir Energy as they integrate multiple acquisitions across Canada and require a unified visual identity for their entire fleet.
The project involves applying a cohesive branding solution that aligns with Avenir Energy's core values, ensuring that every vehicle and sign reflects the company's commitment to quality and service excellence.
Avenir Energy recently acquired several companies across Canada to strengthen its presence in the propane distribution market. Our mission is to apply their branding consistently across the fleet by wrapping approximately 350 vehicles and installing stationary signage. We use custom reflective vinyl to match the brand's Pantone colour palette.
The main challenge lies in the scale and logistics of the project, as some vehicles operate in rural areas and remain in constant service, especially during winter, when demand is highest. Completing the installation without disrupting the company's daily operations is crucial.
Thanks to our expertise and network of professional installers, we developed an efficient plan that ensures high-quality service while minimizing disruptions to Avenir Energy's operations. We designed a staggered installation strategy, carefully coordinating work schedules to avoid interfering with vehicle service hours.
To ensure smooth execution, we implemented a detailed job tracking system, including supervision, precise records, and daily reports. This system guarantees that every installation meets the required quality standards and deadlines.
This project reinforces Avenir Energy's visual identity nationwide while addressing the logistical challenges of fleet availability and rural coverage. Despite the complexity of working around active service schedules, all branding installations completed so far have met on time without disrupting daily operations.
By strategically managing installations, we ensure that vehicles in urban and remote areas receive consistent branding, maintaining Avenir Energy's professional image across all regions. This initiative meets the client's operational requirements and demonstrates our ability to execute large-scale projects with precision and efficiency.
At Auto Trim Design, we remain committed to delivering high-quality, customized solutions that support our clients' business needs and help them stand out in their industry.
