At Auto Trim Design, we specialize in corporate image management and fleet brand renewal. Recognizing our expertise, Avenir Energy, a local propane supplier, entrusted us with an ambitious nationwide rebranding project, from Vancouver Island to Newfoundland and the territories.
This initiative was crucial for Avenir Energy as they integrated multiple acquisitions across Canada and needed a unified visual identity for their entire fleet.
The project involved applying a cohesive branding solution that aligned with Avenir Energy’s core values, ensuring that every vehicle and sign reflected the company's commitment to quality and service excellence.
Avenir Energy recently acquired several companies across Canada to strengthen its presence in the propane distribution market. Our mission was to apply their branding consistently across the fleet by wrapping approximately 350 vehicles and installing stationary signage. We used custom reflective vinyl to match the brand’s Pantone colour palette.
The main challenge lay in the scale and logistics of the project, as some vehicles operate in rural areas and are in constant service, especially during winter, when demand is highest. It was crucial to complete the installation without disrupting the company’s daily operations.
Thanks to our expertise and network of professional installers, we developed an efficient plan that ensured high-quality service while minimizing disruptions to Avenir Energy’s operations. We designed a staggered installation strategy, carefully coordinating work schedules to avoid interfering with vehicle service hours.
To ensure smooth execution, we implemented a detailed job tracking system, including supervision, precise records, and daily reports. This system guaranteed that every installation met the required quality standards and deadlines.
This project successfully reinforced Avenir Energy’s visual identity nationwide while addressing the logistical challenges of fleet availability and rural coverage. Despite the complexity of working around active service schedules, all branding installations were completed on time without disrupting daily operations.
By strategically managing installations, we ensured that vehicles in urban and remote areas received consistent branding, maintaining Avenir Energy’s professional image across all regions. This initiative not only met the client's operational requirements but also demonstrated our ability to execute large-scale projects with precision and efficiency.
At Auto Trim Design, we remain committed to delivering high-quality, customized solutions that support our clients’ business needs and help them stand out in their industry.
